Wine Country Century
Saturday, May 2, 2020

The Santa Rosa Cycling Club welcomes you to Sonoma County for a beautiful springtime century.
Our Club members are eager to host you for an enjoyable day of cycling.

The Wine Country Century will show you why Sonoma County is famous for its scenic backroad cycling.

This ride passes by many of the region’s premier vineyards and wineries. You’ll ride through redwoods and apple orchards, shady broad-leaf forest and wildflowers and you’ll climb over hillsides dotted with eucalyptus, bay and oak trees.

After the lunch stop, the 100K, Century and Super Century routes include some of the area damaged by last fall’s Kincade fire. Most of the fire impact is not obvious but over a distance of about 15 miles you will pass some burned out buildings and charred trees and get a good idea of the extent of this massive wildfire.

This is considered a moderately easy century…a good choice for those attempting their first 100-miler. It is not all flat though, and by the time the finish rolls around, even seasoned riders will feel they’ve earned their after-ride meal. 

We’re deeply flattered that last year about half our riders returned after riding the event the year before. 
Whether you’re an old hand at this or this is your first WCC, please join us May 2.

The largest portion of revenues from the entry fees goes to staging the event... paying for food and supplies,
site use fees, portables, rental trucks, equipment & storage, insurance, medical services, public safety, etc.
A portion of the proceeds from the event will continue to support local bicycling advocacy.

Questions? Please contact

Ride Date & Start Location: Saturday, May 2, 2020

Luther Burbank Center for the Arts
50 Mark West Springs Rd, Santa Rosa, CA    map

Registration is open
Registration is online only, there is NO same day registration available at event. The 2020 WCC is limited to the first 2,500 registrants. 

Entry Fees

Four routes are offered as part of the Wine Country Century.

Detailed route descriptions can be found here.

There is no same-day registration. Pre-event online registration only. 

Route Registration Fee January 6-March 31 LATE Registration Fee - starting April 1 
34 Miles $70  $90
100 Kilometers (63 Miles) $90 $110
100 Miles $100 $120
Super Century (119 Miles)
 $110 $130

Changing routes: If you decide to do a different distance than the one you register for, just let us know when you check in and we will make sure you get the correct map and bib number. You do not need to notify us ahead of time.There is no fee to change to a shorter route, but if you change to a longer route you will owe us the price difference between the two fees.

Event jerseys & vests will be available to pre-order with registration
  • Purchase at the WCC Store or when you register.
  • Special pricing of only $70 each when ordered by February 10th.  Sales tax & shipping are included in the price. 
  • Voler: Club Cut style, women's and men's sizes are available; find sizing information here. Wind vest info here.
  • Jerseys and vests will be shipped to you in mid-April.

Key Points

Riders must register in advance for this event; there will be no on-site registration.

There are no refunds for this event; if you register but are unable to ride, you may transfer your entry to another rider.

Parking at the Luther Burbank Center is very limited; please carpool or ride your bike to the start. Maps to the overflow parking will be available. Maps will be provided at registration. 

Dogs are not allowed in the picnic area at the Luther Burbank Center; please leave your dog at home. DO NOT leave them in your car.  Recommendations for doggie daycare: K9 Activity Club.

Please read this Release of Liability.

Event T-shirts

  • T-shirts are $20 each.
  • Purchase as you register or at the WCC Store.
  • Sales tax is included in the price.
  • The T-shirts will not be shipped, they will be printed in late April and will be available for pick-up at the event.

Food & Services

At the Luther Burbank Center:

  • Rider Check-in: 
    Friday evening, 5-8 pm
    Saturday morning 6:20-9:40 am 
    (depending on route - click for more info.)
  • Water and sports drinks
  • Restrooms
  • Tech support

At the Rest Stops:

  • Fresh fruit, cookies, munchies, PB&J's
  • Water and drinks
  • Restrooms
  • Tech Support
  • Expanded lunch service at Warm Springs Rest Stop

On the Road:

  • SAG wagons
  • Marshals on course for assistance
  • VeloMed
  • Photography by Photo Crazy 
At the Finish:
  • FREE meal after the ride for all registrants from 11:30am to 5:00pm, a ticket will be provided on your bib #.

  • FREE beer on us, provided by Sonoma Country Bicycle Coalition. A ticket will be provided on bib #

  • FREE scoop of homemade ice cream provided by Dave's Gourmet Ice Cream, a ticket will be provided on bib #.

  • LIVE music

  • Bike Parking

  • Jersey & T-Shirts as available for purchase (in limited quantities)

  • Customer Service/Drop Bag Pick-Up

Safety First

A properly fitting, US CPSC-approved helmet is required at all times during the ride.

It is your responsibility to bring a bicycle that is in safe working condition. Class 1 and Class 3 ebikes, which are pedal assisted ebikes, are permitted to be ridden on the WCC.

Carry a pump (compatible with your valves), a minimum of one water bottle (we suggest two), a tire patch kit, and a properly sized spare tube.

Always carry ID and emergency phone numbers for yourself. It makes good sense to also list your medical insurance carrier and your blood type.

Participants are required to follow California Vehicle Code (CVC) regulations. More info here.

Accommodations & Restaurants

Please refer to the Santa Rosa Convention and Visitors Bureau web site for up-to-date information. 

Sharing the Road

Sonoma County's back roads are very popular with cyclists. You may only visit here once or twice a year, but the residents along our route have cyclists--in large groups and small--passing their homes and farms and wineries every day. You can help us preserve friendly relations with our neighbors by being a good ambassador for cycling when you ride here. Our use of this route in the future may depend on your good cycling behavior now.  Thank you for your cooperation!

  • This is not a race!
  • Obey all traffic laws.
  • Ride single-file as much as possible.
  • Stop and pull off the road for all emergency vehicles.
  • If you must ride double at times, be vigilant for overtaking vehicles (including faster cyclists) and single up promptly.
  • Please be courteous and friendly with all motorists and residents that you encounter. They are our neighbors.
  • Participants are required to follow California Vehicle Code (CVC) regulations. More info here.

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