Saturday, May 6th, 2017

Register  Here 

Register by April 3rd and save $15 late reg fee!!
(there are only 193 entries available as of March 27th)

Event Information

The Santa Rosa Cycling Club welcomes you to Sonoma Country for a beautiful springtime century.
Our Club members are eager to host you for an enjoyable day of cycling.

Sonoma County is famous for its scenic backroad cycling, and this event shows you why. In addition to passing by many of the region's premier vineyards,
the route winds through redwoods, apple orchards, and shady broadleaf forest. It meanders across meadows sprinkled with wildflowers and climbs over
hillsides dotted with eucalyptus, bay, and oak. This is considered a moderately easy century...a good choice for those attempting their first 100-miler.
It is not all flat though, and by the time the finish rolls around, even seasoned riders will feel they've earned their after-ride barbecue.

The largest portion of revenues from the entry fees goes to staging the event... paying for food and supplies,
site use fees, portables, rental trucks, equipment & storage, insurance, medical services, public safety, etc.
A major portion of proceeds are donated in support of local, state, and national cycling advocacy groups.

Ride Date and Start Location
Saturday, May 6th, 2017

Luther Burbank Center for the Arts (formerly Wells Fargo Center for the Arts), 55 Mark West Springs Rd, Santa Rosa, CA    Map


Registration opened February 1st, 2017

Registration for this popular annual event is open. Click Here.  The event is limited to 2,500 riders and often sells out, so if you would like to join the fun, register quickly!  Our volunteers are eager to welcome you to Sonoma County and some of the best riding in the country. 


Event Jerseys & Vests 
 click for larger image 

  • Event jerseys / vests are available for order now:
    •  Order by April 10th at only $69 each. Order yours today!
  • Purchase now at the WCC Store here, or when you register.
  • Sales tax & shipping are included in the price.
  • Voler: Club Cut style, women's and men's sizes are available; find sizing information here.
  • Jerseys and vests will be shipped to you in mid-April.

Event T-shirts

  • T-shirts are $15 each.
  • Purchase now at the WCC Store here, or when you register.
  • Sales tax is included in the price.
  • The T-shirts will not be shipped, they will be printed in late April and will be available for pick-up at the event.


Entry FeesFour routes are offered as part of the Wine Country Century
Detailed route descriptions can be found

A Late Reg Fee of $15 will be added starting April 3rd.  Register now!!

 Route  Fee
 35 Miles $62.00
 100 Kilometers $77.00
 100 Miles $77.00
 200 Kilometers $87.00


Changing routes:  If you decide to do a different distance than the one you register for, just let us know when you check in and we will make sure you the correct map and bib/bike numbers. You do not need to notify us ahead of time. There is no fee to change to a shorter route, but if you change to a longer route you will owe us the price difference between the two fees.


Key PointsRiders must register in advance for this event; there will be no on-site registration.

There are no refunds for this event; if you register but are unable to ride, you may transfer your entry to another rider.

Parking at the Luther Burbank Center is very limited; please carpool or ride your bike to the start.

Dogs are not allowed in the picnic area at the Luther Burbank Center; please leave your dog at home.

Please read this Release of Liability.

Safety First

A properly fitting, US CPSC-approved helmet is required at all times during the ride.

It is your responsibility to bring a bicycle that is in safe working condition.

Carry a pump (compatible with your valves), a minimum of one water bottle (we suggest two), a tire patch kit, and a properly sized spare tube.

Always carry ID and emergency phone numbers for yourself. It makes good sense to also list your medical insurance carrier and your blood type.

Sharing the Road

Sonoma County's back roads are very popular with cyclists. You may only visit here once or twice a year, but the residents along our route have cyclists--in large groups and small--passing their homes and farms and wineries every day. You can help us preserve friendly relations with our neighbors by being a good ambassador for cycling when you ride here. Our use of this route in the future may depend on your good cycling behavior now.  Thank you for your cooperation!

  • This is not a race!
  • Obey all traffic laws.
  • Ride single-file as much as possible.
  • Stop and pull off the road for all emergency vehicles.
  • If you must ride double at times, be vigilant for overtaking vehicles (including faster cyclists) and single up promptly.
  • Please be courteous and friendly with all motorists and residents that you encounter. They are our neighbors.
Food & Services

At the Luther Burbank Center:

  • Rider Check-in (Friday evening, Saturday morning).
  • Water and sports drinks
  • Restrooms
  • Tech support

At the Rest Stops:

  • Fresh fruit, cookies, munchies, PB&J's
  • Water and drinks
  • Restrooms
  • Tech Support
  • Expanded lunch service at Warm Springs Rest Stop

On the Road:

  • SAG wagons
  • Marshals on course for assistance
  • Photography provided by TBD
At the Finish:
  • An after-ride meal for all registrants from 11:30 to 5:30
  • BEER will be available for purchase (fund-raiser for Sonoma County Bicycle Coalition)
  • Jerseys & Tee Shirts as available for purchase (in limited quantities).
  • A massage service is available.
  • Customer Service / Drop Bag Pick-up
Accommodations & Restaurants

Please refer to the Santa Rosa Convention and Visitors Bureau web site for up-to-date information. 

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